SPRINGFIELD, Mo. – Missouri State University Athletics and Adidas® have entered into a seven-year partnership in which the Portland, Oregon-based company will continue to be the official athletic footwear, apparel and accessory brand of the Bears through the 2025-26 season.
 
The partnership between MSU and Adidas® began in 2014 with a five-year agreement between the parties. Director of Athletics Kyle Moats noted the unified branding of all 17 Missouri State intercollegiate programs and spirit squads, in addition to the quality standard of Adidas® product lines as some of the key considerations in the renewal discussions."
 
"Adidas is one of the top athletic brands in the world, and we are excited to continue our partnership," said Moats. "All of our teams benefit by being under one umbrella and having one look, which truly makes us Team Adidas. Our student-athletes appreciate the one team concept.
 
"As a brand, Adidas brings instant recognition along with quality products to our student-athletes, coaches and fans. Through this seven-year extension with Adidas, Missouri State will be able to continue to improve upon the experience of our student-athletes, coaches and fans."

"We're happy to extend our partnership and proud to partner with a university as committed to academic and athletic excellence as Missouri State," said Jim Murphy, senior director of NCAA Sports Marketing at Adidas North America. "We look forward to supporting the Bears' men's and women's teams with our latest products and watching them excel through sport."

   
 
About Adidas®
Adidas® is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, Adidas® engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.