Missouri State

Kelsey Tolbert joined the Missouri State staff as Associate Director of Athletics for External Relations in February of 2025.

Before joining Missouri State's staff, Kelsey Tolbert spent the previous three years at App State in Boone, N.C., where she most-recently served as Associate Athletics Director for Marketing from 2024 to 2025. She joined the App State Athletics staff in April 2022 as Assistant AD for Marketing.
 
She spent three years as the Director of Marketing at Kennesaw State University from 2019-22, overseeing all marketing and promotional campaigns and game entertainment. She shouldered initiatives to increase awareness and attendance, engage students and enhance fan experience. She was the primary marketing contact for the football, men's basketball and baseball programs and served as program administrator for the Owls Spirit Squads. During her tenure, the Owls set total and student attendance records during the 2019 and 2021 seasons. 
  
She also has previous experience at Northwestern (La.) State University (2017-19) where she served was the Ticketing and Marketing graduate assistant, and as the Director of Community Relations for the Schaumburg (Ill.) Boomers (2015-17) Frontier League baseball team. She also interned in the ticketing department at the University of Alabama as an outbound sales associate.
 
She holds a bachelor's degree in Exercise Science from the University of Alabama (2015) and a master's in Sports Administration from Northwestern State (2019). 

She and her husband, Joe, have a daughter, Payton, and a son, Ollie.